So, what keeps me so enthusiastic and committed to judging – Is it the opportunity to network, identify prospective clients and contacts? No not really – we all know the facts & figures about referral. Is it the opportunity to catch up with like-minded friends & colleagues & meet new people? There are lots of other ways to do this. Is it “wanting to give something back”? (good old Maslow & his hierarchy of needs!) Lots of other ways to do this too!
While these are all real & tangible benefits to becoming a judge, my reasons are mostly emotional – just as well when we consider that 84% of buying decisions are emotionally based.
I feel proud to be part of an elite – but not elitist. A group of people who are supporting individuals & Companies, who are making an investment in their customers & employees experience. I feel challenged to keep up with innovations, trends & challenges that affect our businesses, so that I can continue to be an effective judge. I feel valued by Awards International & my fellow judges through initiatives such as The Judge Club Advisory Board, both central & local networking events, webinars & more! I feel proud to help & support current & potential future finalists with supportive feedback & insights into “what makes a winning entry”.
And … it’s fun!