Source: Thank you to Ken Huang for sharing his photo on Unsplash
According to the Cambridge dictionary, to “Judge” is to form, give, or have an opinion, or to decide about something or someone, especially after thinking carefully. I agree with this, as it is technically, what a “judge” must do. Be that for a court of law, at a sporting event, fashion show or for an awards programme as I am. It’s from this perspective that I share my views.
Judging companies, teams, personalities and entries can’t happen without context and deciding why you like something. This for many will sound rather obvious; even so, the fact is there is more to judging than what “meets the eye”. You yourself will feel and experience a gear change.
Taking on this responsibility and giving something back to industry and to the many professionals you meet on your metaphoric road to judging – has been the key driver for me. Therefore, I became a business awards judge.
Metrics are just as important as personal insights & experience and you will have a framework to guide you through this. Each time you take on such a responsibility, you will independently read and securely go through each entry…guaranteed you will learn something new.
If you have a Business-to-Business, Consumer-to-Consumer or a mixture of both – your experience will bring something new to the team. Ready to change gears? – find out how to get involved here.